Revealed: the YouTube rich list of the new stars making a fortune from their bedrooms
For millions around the world they are household names. And millions more will never have heard of them.
But some of YouTube’s biggest stars are now so popular they are bringing in six-figure salaries from their own bedroom.
New research by analytics firm TubeMogul has revealed the top ten earners on YouTube.
Scroll down for the full list
Number One: Satirical comedian Shane Dawson. Made: $315,000. Views: 431,787,450
Number two: The Annoying Orange - the obnoxious fruit. Made: $288,000. Views: 349,753,047
The firm claims that at least 10 performers, writers and producers earned more than $100,000 (£65,000) over the last year in advertising revenue brought in from the millions of visits to their short video blogs – or vlogs, as they are known.
Number one in the chart is 22-year-old Californian Shane Dawson who uploads short sketches of often bad taste satire and who has made an estimated £200,000 in the past 12 months.
Another is Natalie Tran, a second generation Vietnamese-Australian student, who films sketches about social dilemmas.
More than 430 million people viewed the committed Christian’s self-filmed sketches in the past year.
Around 60,000 new films are added to YouTube each week, which comes to roughly 12 hours of video footage every minute.
Number three: Philip DeFranco, who blogs about politics. Made: $181,000. Views: 248,735,032
Number four: Comedy sketch perfomer Ryan Higa. Made: $151,000. Views: 206,979,909
Number five: Lukas Cruikshank created a character with 'anger management issues'. Made: $146,000. Views: 200,656,150
Number six: Shay Carl produces comic routines. Made:$140,000. Views: 192,309,247
Number seven: Mediocre Films have been making short comedy sketches since 2006. Made: $116,000. Views: 159,030,703
Number eight: Comedy duo became a hit in 2006 with their version of a Pokemon theme song video. Made: $113,000. Views: 154,936,876
While most of it is not worth watching, an increasing number of ‘vloggers’ are developing enough followers to make a comfortable living from their ideas.
YouTube, which is owned by Google, splits the money it makes from advertising alongside the videos uploaded to the site with the creators in a 50/50 deal.
Nine of the performers in the TubeMogul’s top ten are comedians, while one is a politics show which aims to take on the big networks in the US for breaking news.
One of the performers, The Annoying Orange, who made an estimated £187,000 last year, is already being sounded out by big TV companies to enter the mainstream.
Number nine: The Young Turks is a liberal, political talk show which averages 13 million views monthly. Made:$112,000. Views: 153,807,362
Number ten: Natalie Tran is a Vietnamese-Australian comic who became famous with her 'How to Fake a Six-Pack' video. Made:$101,000. Views: 138,871,829
But one of those listed, Greg Benson of Mediocre Films, who came in at number seven in the chart questioned its findings.
He said: ‘I get asked this a lot. It's a fair question but it's kind of rude to ask someone how much money they make.
'It's so wrong... I would be thrilled if I actually had any business being on that list or if I actually made that much money or had that many viewers that they say I have. That would be awesome.’
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